Marketing – Page 134
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ArticleFive-a-day the way in Ireland
A new survey has suggested that there has been a 20 per cent increase in people eating five portions of fruit and vegetables a day
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ArticlePrevar announces Smitten apple brand
New Zealand’s Prevar has selected the trademark Smitten for its PremA17 apple variety, to be commercialised by Seventeen Limited
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ArticleNZ kiwifruit industry rates performance
Annual conference sees growers and stakeholders give international performance 7.4 out of 10
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ArticleThe Greenery unveils Dazzling Gold pear
New branded club variety set to repeat the recent success of Sweet Sensation, according to company's chief executive Philip Smits
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ArticleFSA to examine UK food attitudes
The UK-based Food Standard's Agency is carrying out a project to better understand consumers' behaviour towards food issues
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ArticleSim-Ex targets Russia and Middle East
Leading Australian food exporters establish joint venture company Sim-Ex to target markets in the Middle East and the Russian Federation
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ArticleRules amended for Romagna stonefruit
New varieties introduced to boost quality as PGI body announced changes to minimum sugar and sizing requirements
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ArticleUK produce market set to shrink
A UK fresh produce industry schism is baring fertile ground for company mergers and acquisitions, a new report from market analysts Plimsoll reveals
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ArticleBooths handed Retail Award nomination
Family-run grocery group to compete with UK giants Tesco, Sainsbury's and Morrisons for the title of Fresh Produce Retailer of the Year
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ArticleNorwegian footballers head into the kitchen
Members of the country's national team have appeared on television to encourage children to eat more fruit and vegetables
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Dole banana farm recognised by M&S
UK retailer hands Plan A farming award to Dole's Bananito operation in Costa Rica in recognition of sustainability efforts
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ArticleUK shoppers hungry for innovation
Research suggests that post-recession consumers are searching for new products, particularly if they represent healthier alternatives
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ArticleUK growers review asparagus season
Packers and growers have gathered to discuss the 2010 UK asparagus campaign and the impact of an ongoing marketing drive
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ArticleBrand Dossier | ClemenGold
A late South African mandarin which recently became the latest fruit to be included in local retailer Woolworths’ Flavour Burst range is changing the shape of the country’s citrus industry
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ArticleOrigine France faces test
French organisation Interfel is currently testing its new "Origine France" concept at retailers across the country
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ArticleSolarelli splashes out for summer
Apofruit Italia’s premium fresh produce brand continues to do well in Italy and, as summer lines come into play, has the backing of a new, high-profile television advertising campaign
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ArticleFairtrade campaign to focus on fruit
The Fairtrade Foundation has announced the coming launch of its new campaign to raise awareness of the growing range of Fairtrade fruit
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ArticleRSA grapefruit campaign boosts sales
The early signs are good for South Africa's grapefruit promotion drive in the UK, with sales growth being reported
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ArticleCatalonia launches ‘colour palette’
New initiative uses colour coding to highlight sweetness and acidity of fruit, as means of aiding purchases
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ArticleWaitrose named top Bramley retailer
Group rewarded for high sales of Bramley apples by landing top award at the 17th annual Brammy Awards