Marketing – Page 137
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ArticleWorld Cup promotion for Fruit & Veg City
South African food retailer launches major new advertising campaign focusing on value for money and product quality
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ArticlePink Lady targets health-conscious women
The apple brand is aiming to reach healthy women with disposable income in its new advertising campaign in the UK
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ArticleT&G erects kiwifruit billboards
Turners & Growers has unveiled a set of new billboards criticising New Zealand's kiwifruit regulations
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ArticleBeans and peas a hit in the UK
Tastes of Summer campaign looks to build on 2009 success by raising awareness and highlighting recipe options
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ArticleStemilt enhances media marketing
Group launches redesigned website and taps into blog and social networking opportunities
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ArticleSun World relaunches branded peppers
Le Rouge Royale and Le Jaune Royale sweet peppers given new logo and packaging design to help them stand out from the crowd
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ArticleCoop Italia puts suppliers on packs
The Italian retailer will this week begin trialling new fruit and vegetable packs that feature the producers who have grown the product
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ArticleProHass expands avocado exports
Peruvian avocado association to fund publicity campaigns in UK and France to support expected rise in exports
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ArticleProduce World backs From My Farm brand
UK's Produce World hopes to boost profile of its From My Farm regional produce brand with first-ever PR campaign for the label
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ArticleQV Foods inspired by potato brand
Group expands Inspire brand variety for prepared vegetables by including British new potato range
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ArticleNZ fruit growers to pay higher levy
Horticulture NZ confirms growers will vote on proposals to raise the current marketing levy, bringing it in line with the vegetable sector
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ArticleUSDA outlines funding allocations
Funding totalling US$11m will go towards 96 different programmes to help expand US markets for agricultural exports
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ArticleAgr! wins with Canaries bananas
The Spanish advertising agency won the main award in Valencia last week for its videos for Plátano de Canarias
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ArticleMacfrut introduces produce industry 'G20'
International exhibition will bring together 20 agricultural regions in bid to draft common market rules document
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ArticleZespri embarks on Great Kiwi Adventure
Kiwifruit marketer unveils brand new US marketing campaign, in partnership with Air New Zealand and Tourism Bay of Plenty
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ArticleApofruit Italia heads for the beach
Italian company set to announce plans for major convenience drive on the Romagna riviera in bid to boost fruit consumption
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ArticleRooster campaign bags marketing prize
UK potato supplier Albert Bartlett picks up the Marketing Campaign of the Year award at Re:fresh 2010 in London
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ArticleNature Counts jury member appointed
Dr Stephan Peters of the Netherlands Nutrition Centre has been handed the role of evaluating sustainability initiatives
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ArticleOrganics marketing drive in UK
Organics have received good coverage in the UK press in the past month, as the EU decision on generic marketing funds approaches
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ArticleMr Fruitness continues to enjoy it
With funding secured for at least three more years, the successful Fruitness, enjoy it! campaign is pushing ahead with new promotional activities in five key EU markets