Marketing – Page 138
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ArticleItalian apples aim to boost health
Organic apple brand Bio Val Venosta set to feature in kids publishing trade fair as company focuses marketing efforts on healthy eating
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ArticleEmirates handed Cargo Airline Award
Group's SkyCargo operation voted as Cargo Airline of the Year at an awards ceremony in London
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ArticleJazz apple promo begins in Germany
German wholesale markets and independent retailers prepare new-season push for Jazz-branded apples from New Zealand
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ArticleZespri NZ kiwifruit arriving start of May
Marketer poised to roll out promotional campaigns designed to boost awareness of health benefits of eating kiwifruit
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ArticleFreshfel calls for consumption policy
Organisation joins with fresh produce and health bodies to advocate reduction in produce consumption inequalities
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Del Monte in share repurchase
Fresh produce multinational unveils new three-year repurchase programme of up to US$150m in ordinary shares
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ArticleChiquita launches World Cup campaign
Banana giant to roll out major football-themed promotion in Germany next month as start of international tournament approaches
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ArticleGoal Fruit brand on Pouparts team sheet
South African topfruit exporter Betko teams up with Poupart Imports to supply quality branded pears to the UK market
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ArticleKumato wins Superior Taste Award
Mastronardi Produce has been handed the prestigious award by the International Taste and Quality Institute
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ArticleBrand Dossier | EU organic logo
The EU's new organic logo, which is due to be introduced on 1 July, offers an opportunity to promote organics across the continent
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ArticleMelinda teams up with Juventus at Cibus
Leading Italian apple marketer recruits Fabio Cannavaro and Claudio Marchisio to promote its products at major exhibition event
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ArticleFruit Logistica 2011 promotion begins
The worldwide campaign begins today to promote the leading international trade fair in the fresh produce industry
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ArticleBumper UK asparagus season expected
Asparagus Growers Association is anticipating a record year as consumption and retail market value increases
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ArticleDole looks to cement Romanian leadership
Fresh produce giant looking to increase brand awareness with a new television campaign one year after entering the country
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ArticleBerry Gardens unveils new image
UK soft fruit marketer launches new image, while its owner, KG Growers, has been rebranded Berry Gardens Growers
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ArticlePaolo Bruni to retain CSO presidency
Mr Bruni is unanimously voted in for a fourth term, alongside managing director Renzo Piraccini
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ArticleChiquita Hellas lauded as 'superbrand'
Greek arm of fresh produce multinational handed title at ceremony of Superbrands in Athens this month
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ArticleCalifornian asparagus in full swing
Good weather conditions have enabled producers to ramp up activities in all growing areas, the state's Asparagus Commission reports
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ArticleChiquita highlights sustainability moves
Multinational outlines past strategies and reveals plans for comprehensive carbon footprint assessment on bananas
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ArticlePink Lady reveals marathon plans
Pink Lady will be handing out free apples and leaflets about the brand at this year's London Marathon