Marketing – Page 141
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ArticleSunkist enjoys licensing boom
The California and Arizona citrus cooperative has used its extensive experience to turn a potentially difficult 2009 into a good year
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ArticleBid made for organic marketing
The Soil Association has announced that a bid has been made to the EU for generic marketing funds for organics
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ArticleAsprocan launches new banana campaign
Canaries banana association Asprocan has debuted a new promotional campaign, highlighting bananas as a healthy snacking alternative
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ArticleNFU backs UK local campaign
British agricultural body the National Farmers’ Union gives backing to Compass Group’s local sourcing campaign
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ArticleFresh campaign for Andalusian potatoes
The qualities of Andalusian Early Potatoes are to be highlighted by a new campaign, under the slogan ‘All in good time’
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ArticleKanzi on show at Amsterdam home fair
Dutch company Fruitmasters planning "strong presence" for the licensed apple variety during nine-day exhibition event
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ArticleArgentina launches lemon quality seal
The new standard is designed to set apart Argentinean lemons on the market as a high quality and safe product
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ArticleAd Break | Pink Lady
This Valentine’s Day period, Pink Lady intends to demonstrate that it is indeed the apple of love with a host of new themed advertising promotions
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ArticleUnited Fresh launches new website
Group unveils virtual marketplace at Fruit Logistica in Berlin, offering a range of information for the fresh produce industry
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ArticleSouth Africa kicks off high-profile year
Fruit Logistica 2010: The country's presence at this year's Berlin event is supported by a recently launched promotional campaign
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ArticleOld glory for Prince de Bretagne
Fruit Logistica 2010: French marketer promoting a number of new products at this year's Berlin trade exhibition
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Article
Consumers want labels, but need brands
Despite a plethora of green and ethical labels on produce, opportunities remain to embrace public demand for social and environmental stewardship
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ArticleItalian piazza full of promise
Fruit Logistica 2010: Italy is set to offer visitors to the Berlin show more innovation and export-oriented products than ever before
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ArticleBrazilians arriving in greater number
Fruit Logistica 2010: Brazilian Fruit Institute expecting to support more than 60 companies at this year's trade exhibition
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ArticleAndalusia aims for strong showing
Fruit Logistica 2010: Newly formed consortium Unica Group and interprofessional body Hortyfruta lead the way in Berlin
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ArticleDon Limón launches branded grapefruit
Citrus specialist will market grapefruit under its Don Limón brand across European markets this year
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ArticleCanaries back ‘European Taste’ campaign
Canary Islands banana association Asprocan and the EU are backing campaign to promote awareness of region’s geographic brand
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ArticleEnglish topfruit sales boosted
English apple group reports increased sales of topfruit this season, thanks in part to widespread media coverage
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ArticleDole Fresh UK sponsors Fruity Friday
Group becomes first headline sponsor of Fruit Friday event, to be launched in the UK on 14 May 2010
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Article'Super tomato' on sale at Tesco
The Moruno variety boasts higher levels of lycopene and vitamin C compared with other varieties