Marketing – Page 15
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NewsZespri approves red-fleshed kiwifruit commercialisation in Italy
Approval comes as initial guidance for the 2025/26 season forecasts strong returns for growers
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NewsNew association aims to grow Ukraine’s blueberry exports
Companies representing around 20 per cent of country’s production have formed a new organisation to develop the industry’s commercial interests
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NewsDole Nordic backs Push Report
Swedish initiative works towards a healthy life for all through food
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NewsStrong start for T&G’s 2025 Jazz apple harvest
First export shipments due to depart Napier Port for Japan, the UK, France and Italy mid-March
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NewsFresón de Palos signs up Marvel superheroes
Iconic characters are the stars of the Spanish cooperative’s new campaign
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FeaturesBerry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
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NewsRockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
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NewsSummerland Varieties plans global launch for new apple brands
Snowflake is already sold by a number of retailers in Canada, with production of ‘tri-coloured’ Sunpunch apples due to expand
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NewsInterfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
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NewsBelgian strawberry suppliers mark start of new season
The strawberry campaign is kicking off in Belgium, with the first sale of the season by BelOrta growers Colembie and Colemberry, and a day of activities planned by Hoogstraten
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NewsConsumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
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NewsDel Monte expands Broccolini reach
Licensing agreement with The Nunes Company “brings Broccolini to more retailers while maintaining premium quality”
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NewsREO Veiling simplifies identity to REO
Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’
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NewsStellar line-up for Fresh Produce India
India’s premier business event is back in Mumbai on 3-4 April with an exciting line-up of top speakers, unique experiences and first-rate networking opportunities
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NewsNorth Carolina dedicates month to sweet potatoes
Governor Josh Stein proclaims February ’North Carolina Sweetpotato Month’ in recognition of the product’s significance to the state
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NewsDulcis wins the Taste of the Year award
Italian organic kiwifruit is awarded the prestigious quality seal in Spain and Portugal
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NewsWelgemeen Boerdery claims top honour at Ceres Fruit Growers’ Awards
Small innovations make all the difference according to owner, the Hanekom family from the Witzenberg
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FeaturesFruitnet Tomato Congress looks ahead to 2030
Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November 2025, with a focus on the future of the tomato business, examining the category’s continuing response to the changing climate, labour issues and evolving consumer demands
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NewsIFPA urges US congress to tackle agriculture issues
Association says that labour, regulatory and economic crises are threatening the future of US fresh produce
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NewsHAB unveils its 2025 Nutrition Marketing Plan
Campaign will target health professionals and general and Hispanic consumers