Marketing – Page 152
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ArticleHortyfruta targets UK consumers
Spanish fresh produce group is staging a two-week promotion aimed at driving awareness of Andalusian fruit and vegetables in the country
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ArticleEurope prepares for economic storm
The current global economic environment represents both an opportunity and a threat to different facets of the region's fresh produce industry
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French kiwifruit gets TV push
A new television advertisement aims to provide fresh impetus for the French kiwifruit sector
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ArticleFairtrade body calls for urgent action
Despite a major rise in sales, the Fairtrade Foundation says more must be done for small farmers worldwide
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Jazz apples sales increase in UK
Despite the financial crisis, but leading UK apple marketer Worldwide Fruit has recorded encouraging sales growth for Jazz apples
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New identity for Dutch promo body
AGF Promotie Nederland has been renamed GroentenFruit Bureau and will develop a number of new consumer campaigns
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ArticleThat's a WRAP for waste, says group
The organisation is calling on the UK's food industry to join forces in eliminating excessive food waste
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Interfel questions “expensive” belief
In order to tackle the view of many French consumers that fresh fruit and vegetables are relatively expensive, Interfel is going on the offensive
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Caribbean melon website launched
A site dedicated to Rijk Zwaan's orange-fleshed cantaloupe melon has gone live this week
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Alsace encourages student participation
In Alsace, it is time for the Alinova competition, where students are challenged to come up with a new innovative product based on regional fresh produce
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KIKU forms New Zealand arm
Marketer extends global network of Kiku-branded apple suppliers in order to extend reach in key Northern Hemisphere markets
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Trade bids to save German promotions
Following a court ruling that CMA's marketing levy system is illegal, trade and government officials meet to hammer out a new deal
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UGPBAN unveils new logo
With the unveiling of a new logo and strategy, the banana group has put the ghost of Hurricane Dean firmly behind it
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Interfel reveals 2009 plans
The French organisation shows that it has plenty of tricks up its sleeve to boost consumption in 2009
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Freshfel reveals fall in consumption
Latest edition of the association's Consumption Monitor shows gross per-capita supply across the EU fell in 2007 against the previous five years' average
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Enza to stage first global Jazz Day
The inaugural International Jazz Day is set to be held at this year’s Fruit Logistica to mark the success of the apple variety
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Chantenay campaign focuses on health
UK Chantenay-carrot specialist Freshgro is to focus on the health benefits of the variety in a new campaign
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Fruitness campaign to focus on kiwifruit
Italian kiwifruit are to be the focus of the latest stage of the three-year ‘Fruitness enjoy it!’ promotional campaign in several EU countries
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ArticleNew face for Tenderstem broccoli push
The UK campaign will be fronted by cookery writer and food stylist Jo Pratt in 2009
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ArticleNZ consortium buys apple rights
T Seventeen has purchased domestic and export marketing rights to a HortResearch-developed apple variety from Prevar