Marketing – Page 3
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ArticleVip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe
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ArticleDespar Italia blood orange sales aid cancer research
For the fourth consecutive year, the Italian retail operator has donated proceeds from its citrus sales in support of AIRC’s continued efforts to tackle the disease
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NewsFrench apples go on promotional roadshow in Thailand
French association Interfel has been promoting the country’s apples across Asia this season, including a campaign in major cities in Thailand, a key market for French exporters
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ArticleGrape growers gather for Sun World Autumncrisp Symposium
Growers and marketers come together following launch of global Autumncrisp campaign
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ArticleWorld’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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PodcastsFruitbox 102 · Helge Sparsoe, Fyffes
Chris and Helge discuss the new banana consumer brand Trudi’s, and what it means for the future of the Fyffes name
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ArticleThe Fruitist secures sponsorship deal with DC United
Premium soft fruit marketer named sleeve sponsor and official snack supplier to Major League Soccer team
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ArticleBloss apple offers consumers and growers “something special”
European production of new club variety set to reach 20,000 tonnnes by 2030, according to brand owner Fresh Forward
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ArticleSweetCott mandarin makes first appearance in Berlin
Morocco’s Les Domaines Agricoles launched the new SweetCott mandarin variety at Fruit Logistica, describing it as a revolution for the category due to its sweet, juicy taste, late availability and long shelf-life
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ArticleConsumers and retailers need guidance in tomato category
A lack of consumer knowledge about tomato varieties and their different uses, and an absence of in-store assistance, leave many shoppers overwhelmed and likely to reach for the cheapest option, warns RedStar’s Martijn van Keulen
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ArticleZespri preparing return to strong growth in kiwifruit supply in 2024
Kiwifruit marketer expects to ship 193m trays of New Zealand-grown kiwifruit thanks to improved growing conditions
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ArticleApple marketing in 2024? It’s complicated…
With a broader range of product types, an array of trademarked brands, and a series of targeted marketing programmes, the business of selling apples has changed dramatically in recent years
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CommentComment: Global stardom awaits for apple brand Cosmic Crisp
In less than a decade, the world’s only variety to be named by consumers has rocketed into the US apple market’s top ten. Now, the brand looks set to continue its stratospheric rise in Europe
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NewsThe Real ChampiON receives the Flavour of the Year 2024 award
Mushroom brand recognised for its appearance, flavour, smell and texture
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ArticleChilean fruit industry unites under new brand
Frutas de Chile launched internationally at Fruit Logistica 2024
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NewsZucchiolo and Mirical triumph at Fruit Logistica Innovation Awards
Unica Fresh and Koppert take the top prizes at this year’s expanded FLIA on the last day of Fruit Logistica in Berlin
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ArticleBloom Fresh to license proprietary varieties in China
Breeder to support licensees and act against nurseries and growers who illegitimately use proprietary varieties and trademarks
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ArticleApple & Pear Australia launches new IP development venture Twenty Degrees
Twenty Degrees to specialise in commercial development of branded fresh produce, integrating Apal UK subsidiary Coregeo and managing Apal trademarks including Pink Lady
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ArticleGlobal Tomato Congress to focus on taste and health
Global Tomato Congress takes place on 14-15 May in the Hague, bringing tomato experts together to explore what influences consumer purchases and how best to communicate on taste and health
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ArticleEurofruit Fruit Logistica Edition · Part I out now
Read all about the technological innovations shaping the future of produce