Marketing – Page 3
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ArticleChina Business Meet Up starts countdown to Asia Fruit Logistica
Roadshow of Business Meet-Ups reaches grand finale in Shanghai, marking 100 days to go until Asia Fruit Logistica’s return to Hong Kong
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ArticleTickets on sale for Asia Fruit Logistica
Visitors can buy their tickets online now to save up to 40 per cent and gain access to expert insights at the brand-new Asiafruit Knowledge Centre
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NewsSouth African raisins bounce back
”Outstanding” raisin crop in the country signals an improvement after a number of challenging years for the industry
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ArticleSoluna brand exceeds expectations
The owners and developers of the apple brand are looking forward to good sales in 2024
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ArticleGreek show Freskon boosts international participation
Last month’s Freskon exhibition in Thessaloniki attracted more exhibitors and visitors from outside Greece than ever before, as competition heats up for multiple products on the European market
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NewsUS blueberries get US$1.3m boost
The US Highbush Blueberry Council is awarded US$1.3m from the Regional Agricultural Promotion Program
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ArticleAsia Fruit Logistica announces speaker lineup for China Business Meet Up
Top names to share industry insights and updates at Shanghai event, which is co-hosted with three of China’s leading wholesale markets
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NewsDel Monte reveals Inside Out 2 campaign
Characters from the Disney and Pixar film will feature on stickers across select Del Monte products
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ArticleTaste tops the agenda at Global Tomato Congress
The two-day event, taking place in The Hague, opened with an overview of the global tomato business and a focus on consumer preferences
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ArticleAilimpo joins forces with Aprifel and Fruit Union for new marketing campaign
‘Good Move From Europe’ encourages Millennials and Generation Z to eat more healthily and be more active
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ArticleKissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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NewsOppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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ArticleUS mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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PodcastsFruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses
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ArticleCrimson Snow apple volume overtakes Kiku for first time
As Kiku Variety Management celebrates 25 years in business, the success of this white-skinned variety points to a bright future for the club apple specialist
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ArticleBrand refresh signals new direction for Olympic Fruit
Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’
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NewsHortgro champions South African stonefruit in US
Industry body looks to ignite winter stonefruit demand in the US through consumer promotions
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ArticleMore Spanish regions sign up to stonefruit marketing campaign
From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia
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ArticleLooye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
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AnalysisFruit Logistica: Avocados – the state of the market and data for optimised marketing
Dr Hans-Christoph Behr and Antonio Lizano studied avocado production, trade and more on day three of Fruit Logistica in Berlin