Marketing – Page 98
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ArticleMurcian veg packs promote region’s tourism
One million labels on key vegetable lines on sale in Germany during January to feature marketing for Murcia’s Costa Cálida
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ArticleNew Spanish berry brand lands in Europe
Cuna de Platero’s Berrycatessen label to include premium varieties such as Adelita raspberries
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ArticleApples feature in South Tyrol promo
Campaign teams up province's apple offer with South Tyrolean speck and Stelvio cheese for three-year advertising push
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ArticleDried fruit business booms at Besana
The supplier continues to build demand for innovative products that meet consumer demand for health and convenience
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ArticleAlbert Heijn rolls out Misfits range
Online scheme to sell irregular and misshapen fruit and veg could be launched in larger AH stores if successful
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ArticlePlenty of promise for PeraItalia project
The consortium's plan to optimise its members' supply chain and build demand in new markets appears a strong one
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ArticlePrince de Bretagne offers prizes
From next week, the French marketer will give consumers the chance of winning prizes by purchasing its shallots
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ArticleConsumer monitoring goes hi-tech
In future, customers will be targeted with personalised messages through their smartphones, report predicts
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ArticleNew campaign for Belgian and Dutch pears
Conference pears set to be marketed as 'always a good idea', starting with promotional activities in Germany and Belgium
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ArticlePaddington plugs SanLucar citrus
London's most famous Peruvian bear and renowned marmalade aficionado has endorsed company's orange packs
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ArticleNew Rocha export group created
Unifarmers will oversee the marketing of around 40 per cent of Portugal's Rocha pear export volume
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ArticlePolish consumers eating more apples
Eat Apples campaign has reportedly contributed to a significant increase in demand, but concerns remain over Idared sales
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ArticleItalians feast eyes on Envy apples
New Zealand company Enza has signed a deal with Vog and VI.P to produce the Braeburn/Royal Gala cross in South Tyrol
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ArticleRetailers' sustainability goals "on track"
Group aims to reach 30 per cent sustainability on fruit and vegetable sourcing by the year-end, rising to 50 per cent in 2015
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ArticleAbate Fetel pear stars at NY event
Tasting event at Eataly NYC featured Italian pear as part of four-course meal prepared by Chef Nicoletta Grippo
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ArticleItalian kids advised on dietary choices
Ipsos data shows that Italian children and adolescents are eating fewer fruits and vegetables compared with 2014
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ArticleBelgian endives get Popeye support
Belgian producers have employed spinach-munching character Popeye to encourage younger consumers to try endives
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VideoTesco promotes citrus to commuters
First marketing campaign following recent signing of direct supply deal with AMC Group offers boost for Spanish fruit
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ArticleBurkina Faso mangoes well worth it
Through Eosta's Nature & More 1 Cent for the Future campaign, sales of mangoes have helped raise essential waterwell funds
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ArticleDemand drives CN Seeds' growth
Vegetable and herb seed specialist CN Seeds predicts growth in demand for potted herbs across southern Europe