Markets news from Asiafruit
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NewsAFTPP funding a “strategic catalyst” for US blueberry industry
Grant will help the industry expand its presence in high-growth regions and forge partnerships with importers, distributors and retailers worldwide
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NewsFresh Produce India delivers healthy insights
Strength of the Indian market and growth prospects for both local and international fresh produce companies highlighted across packed programme
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NewsHottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
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NewsChilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales
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NewsSweet C welcomes Fresh Produce India Awards win
The Sweet C mandarin brand was recognised for its ‘Blue is the new orange’ campaign at the FPI Awards
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NewsAustralian Avocados brings premium culinary experience to Mumbai
Organisation leverages culinary collaborations and immersive experiences to build awareness and inspire adoption among consumers and chefs
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NewsNew global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
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NewsCalifornia Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
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NewsUSDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
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NewsThe Philippines could soon challenge Japan as a leading importer for Australian table grapes
Demand for the premium fruit steadily grows as the 2025/26 export season continues
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NewsTasmanian cherry exports reach record value
Hong Kong, Taiwan, China, and Vietnam remained the key export destinations for the 2025/26 season
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NewsFlexibility drives innovation at AVI Global Plast
Vertically integrated operations help AVI Global Plast meet changing needs of fresh produce industry and its customers.
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NewsZespri targets further growth in China
One senior executive sees “huge” potential to increase fruit consumption across the market
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NewsTru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country
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NewsT&G’s Envy becomes New Zealand’s first billion-dollar apple brand
Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system
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NewsSeeka targets 47mn trays amid weather and fuel challenges
Supplier provides update on New Zealand kiwifruit season, as well as plans for expansion in Australia
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NewsAvoGrey Greenskin avocados win gold at NZ awards
Bred by David Grey and marketed exclusively by MG Group, volumes of the variety are expected to increase over the next five years
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NewsRedpop apple expands presence in Asia with launch into new market
Move follows targets announced in 2025 to double production by 2028
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NewsLulu flies in produce to meet festive demand
Fruits and vegetables shipped in from India to ensure ample supply for Vishu celebrations
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NewsGene-edited banana approved in Japan and Brazil
Tropic’s non-browning variety can now be imported, sold, and consumed in both countries, and grown in Brazil