Fresh veg, deliciously affordable campaign promotes buying and consuming Australian-grown vegetables across thousands of outdoor advertising billboards
Ausveg has partnered with the Outdoor Media Association (OMA) and Health and Wellbeing Queensland for the 2026 instalment of its Fresh veg, deliciously affordable campaign, aimed at getting more Australians eating more Australian-grown vegetables.
The national campaign, which commenced in the first week of February, is set to promote the benefits of buying and consuming vegetables across thousands of outdoor advertising billboards and signs in metro and regional locations across the country.
In support of the campaign, OMA members donated A$11mn in outdoor advertising value.
Running until 1 March 2026 and coinciding with the busy back-to-school, back-to-work period, Fresh veg, deliciously affordable emphasises the versatility and the great value Australian fresh produce represents during a period of sustained cost-of-living pressure.
The 2026 Fresh veg, deliciously affordable campaign follows Ausveg’s 2025 Industry Sentiment Report, which found two in five (40 per cent) Australian vegetable growers are considering leaving the industry within 12 months with rising costs and unviable returns two of the major reasons.
This coincides with research showing Australians eat on average just 1.8 serves of the recommended five serves of vegetables daily.
In light of these ongoing significant challenges facing Australian vegetable growers, Ausveg has escalated its focus on advancing tangible, evidence-based measures to increase vegetable consumption, and improve the viability of Australian vegetable growing businesses, through the Plus One Serve programme.
Plus One Serve is a national, evidence-based programme led by AUSVEG, and supported by Hort Innovation, to help every Australian eat one extra serve of vegetables each day by 2030.
Fresh veg, deliciously affordable is closely aligned with the Plus One Serve objectives of helping more Australians choose more vegetables more often, in support of national health, a more viable vegetable industry and stronger regional economies.
