Foodstuffs, one of New Zealand’s largest locally owned and operated companies, has partnered with United Fresh and the 5+ A Day Charitable Trust to distribute over 700 fresh produce boxes to vulnerable families across both South and North Islands.
‘Kiwis helping kiwis’ is the driving force behind the initiative, with Foodstuffs utilising the distribution systems established through the 5+ A Day Charitable Trust ‘Food In Schools’ network in order to deliver the boxes of fresh produce.
Community Foodbanks, marae, city missions and other charitable organisations around the country are reporting unprecedented demand since the outbreak of Covid-19.
David Smith, chair of the 5+ A Day Charitable Trust, said the donation from the Foodstuffs Co-operatives has come at a time of real hardship for many New Zealanders.
The current situation is predicted to escalate through 2020, with some organisations expecting as many as 1m Kiwis will suffer from food insecurity.
“We are so grateful that Foodstuffs North and South Island are supporting our efforts to ensure all Kiwi families can eat healthy meals full of fresh produce, to help support immunity and general well-being,” said Smith.
“Their generous donation will see boxes of freshly picked New Zealand fruit and vegetables delivered directly to those most at need. At times like these, it’s never been more important to eat 5+ A Day.”
Chief executive of Foodstuffs North Island, Chris Quin, said with schools going back this week, they wanted to help make sure there was more food going into Kiwi households.
“Children who are hungry struggle to concentrate and learn; we all need to do our bit to ensure our neighbours, friends, family and communities have access to nutritious food,” said Quin.