Seasonal Produce Guide directs consumers to the best place to purchase Tasmanian-grown fruit and vegetables

The Seasonal Produce Guide launch

The Seasonal Produce Guide launch

Fruit Growers Tasmania and local fruit growers have celebrated the launch of the 2023/24 Tasmanian Seasonal Produce Guide by Jo Palmer, Tasmanian minister for primary industries and water.

The Tasmanian Seasonal Produce Guide is published annually by Fruit Growers Tasmania to encourage shoppers to buy premium quality healthy Tasmanian food and drinks at their absolute best. It links consumers directly with local producers at their farm gates, retail outlets and farmers markets.

The Tasmanian Seasonal Produce Guide continues to feature the Tasmanian Grown brand, highlighting the quality produce grown by Tasmania’s horticulture sector, and the appreciation for Tasmania’s long, slow growing seasons that allow fruit to ripen naturally, with intense colour and flavour. 

Peter Cornish, Fruit Growers Tasmania chief executive said the state’s fruit was of the highest quality.

”Our growers are dedicated to continually improving every aspect of their business and it’s important for people to connect with our growers to truly experience all that Tasmania’s fruit sector has to offer,” said Cornish.

“People around the world seek out our Tasmanian grown fruit, and we are the lucky ones, able to visit the place where it is grown, hours after it has been picked!

“For our Tasmanian fruit growers, who produce some A$400m worth of fruit each year, no customers are more important than our locals, right here at home.” 

The Tasmanian Seasonal Produce Guide encourages both local residents and visitors to the state to experience Tasmania’s exceptional produce and to support Tasmanian producers, helping their businesses to grow and thrive. 

Available for free across Tasmania, 12,000 copies of the Tasmanian Seasonal Produce Guide will be distributed to visitor information centres, Spirit of Tasmania ferries, Hobart and Launceston airports and participating businesses.