LaManna Premier Group rebrands

LaManna Premier Group (LPG) is rebranding to become Premier Fresh Australia. The company said the move is part of its evolution and continued growth strategy.

“From LPG’s early beginnings of glasshouse vegetable farming along the Murray River and banana ripening and marketing operations, we have evolved into the vertically integrated supply chain company we are today,” according to a statement from the company.

“As we enter the new era of Premier, we will continue our mission of ‘growing together’.”

The announcement comes less than a month after LPG’s major shareholder, New Zealand-based MG Marketing, unveiled its own brand refresh.

“An extensive process was conducted to create a new name and logo, which reflects our industry,” Premier Fresh Australia said.

“The refresh signals an important step for the business by reaffirming our connection to the Market Gardeners Ltd Group, by sharing a similar look and feel. This refresh helps capture the trans-Tasman story.”

Premier Fresh Australia said the new name reflects a new era and what the company stands for. It also removes any confusion with unrelated businesses including LaManna.

“As we continue to evolve with the changing needs of our customers, we felt it was time to reflect and review our brand and the strength this delivers in support our strategy and direction. With this came the development of a new name ‘Premier Fresh Australia,” said the company.

“Premier reflects our history and is a strong word which signifies leadership and our position in the market. The colours of green represent fresh, produce and quality, which works alongside the charcoal. Australia reflects our national presence and profile.”