Flavorite Group, Holly Jackson of Hort Innovation and Nutrano Produce Group to showcase their campaigns at Hort Connections

The International Fresh Produce Association Australia New Zealand (IFPA ANZ) and Produce Plus Magazine are pleased to announce the finalists for the Marketer of the Year Award (MOYA) 2026.

MOYA continues to recognise outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries. 

The 2026 finalists in no particular order are:

  • Flavorite Group: Maddie’s Month Campaign
  • Holly Jackson, Hort Innovation: Greener Spaces Better Places – Plant Value Report Campaign
  • Nutrano Produce Group: Delite Seedless Mandarins – Afternoon Delite Campaign

Each entry was assessed on how compelling the campaign was, its unique features, how appropriate the marketing tools were to the product and target audience, how well it was targeted at the particular market segment, and evidence of its success.

Produce Plus editor Liam O’Callaghan said the finalists were chosen from a high quality group of entries.

“This year delivered another excellent crop of entries, which made it hard for the judges to settle on just three finalists. It is a testament to the innovative strategies employed right across the Australasian horticultural industry and the value marketing can add for businesses,” said O’Callaghan.

IFPA managing director ANZ Belinda Wilson said: “The Marketer of the Year Award highlights how smart, strategic campaigns can elevate fresh produce, build trust, and tell the powerful stories behind our sector’s innovation and impact. Our finalists are not only creating value for their own business, these impressive marketing campaigns are showcasing our industry as an essential service for health, wellbeing and economic prosperity.”

The three finalists will give presentations about their successful campaigns at the MOYA Showcase at Hort Connections in Adelaide. The Showcase will be held on Wednesday 3 June from 13:50–14:10 at the Blue Stream Trade Show Speaker Sessions.

The winner of the Marketer of the Year Award 2026, presented by IFPA ANZ and Produce Plus, will be announced with the results of the other Horticulture Awards for Excellence at the Hort Connections Gala Dinner on 4 June.

IFPA ANZ and Produce Plus congratulate this year’s finalists and thank all nominees for their impressive entries.

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