Small volumes of the Fizz to be released to key markets this season
New Zealand-based apple and pear commercial developer, Prevar, has announced the launch of its first pinky-red flesh apple cultivar, PremA021, under the brand name Fizz.
The striking new apple variety, which was developed through the Plant & Food Research breeding programme, has been exclusively licensed to Snazzy Fruit for fresh fruit production and sales who introduce small volumes to key markets this season.
“We are excited about the launch of Fizz,” said Prevar brand manager, Amanda Lyon. “Its visually striking flesh colour makes it a captivating proposition for both retailers and consumers.”
Snazzy Fruit is equally enthusiastic about bringing Fizz to market.
“We see Fizz as a distinctive and exciting addition to the category,” said Snazzy Fruit managing director Josh Parlane. “Its vibrant pinky-red flesh and bold, effervescent berry like flavour gives it strong potential in premium markets worldwide.”
The vibrant colour also contains anthocyanins, which according to Prevar have a range of potential health benefits including antioxidant and anti-inflammatory properties.
The first commercial plantings of Fizz are already underway, and Snazzy Fruit is welcoming expressions of interest from growers.
