Buyers will engage directly with producers, tour facilities, and see production standards first-hand
Up to 20 international buyers from eight different countries made the trip to Tasmania to see the state’s premium fresh produce as part of an inbound buyer visit.
Tasmania’s minister for small business, trade and consumer affairs, Guy Barnett, said the state government’s Fresh Produce Buyer Visit was an opportunity to highlight Tasmania’s strengths in provenance and innovation.
“By bringing international buyers to fruit and vegetable producers across the state, we’re giving them the chance to meet our producers, see where our fruit and vegetables are cultivated, and experience the freshness and quality that defines Tasmanian produce,” Barnett said.
Tasmania’s merchandise exports continue to build momentum, with goods exports reaching A$4.59bn in the year to October 2025, an increase of A$151.1mn, on the previous year.
“Our horticulture sector is a strong and integral part of Tasmania’s trade success, and we are helping grow this industry by connecting the right markets with the right buyers,” Barnett said.
The visit runs from 14-16 January 2026 and one of the stops brings the international buyers to Harvest Moon to engage directly with producers, tour facilities, and see production standards first-hand.
“This programme is about building relationships and showcasing some of Tasmania’s best produce,” Barnett said.
“It strengthens our existing partnerships and opens the door to new opportunities across Asia and beyond.”
Harvest Moon is a Tasmanian success story, having grown into one of Australia’s largest privately-owned fresh vegetable producers since it began in 1981. Today, the business has expanded across Australia and supplies more than 60,000 tonnes of vegetables annually from its Tasmanian operations alone.
“Harvest Moon’s success reflects the quality of Tasmanian produce and the drive and innovation within the industry,” Barnett said.
“The inbound trade visitation program is part of our 2030 Strong Plan for Tasmania’s future. It creates collaboration between industry and government that can deliver growing export volumes for our producers and increasing regional jobs.”
