News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Friday 7th February 2014, 03:10 Central Time

ValuMarket lands Del Monte prize

Supermarket wins 'Gold for Gold' national retail pirate display contest first prize

ValuMarket lands Del Monte prize

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Del Monte Fresh Produce has revealed that it will present ValuMarket Supermarket with the Grand Prize award of a truckload of pineapple and an ounce of gold as the winner of the recent Del Monte Gold Extra Sweet Pineapple 'Gold for Gold' national retail pirate display contest.

The fresh produce giant launched the first-of-its-kind pineapple promotion throughout the month of November, with the consumer promotion encouraging US and Canadian grocery shoppers to enjoy Del Monte Gold Extra Sweet Pineapples and participate in a sweepstake housed on Facebook.

To entice consumers to the Del Monte Gold in-store pineapple displays, retailers were encouraged to participate in a pirate display competition.

 

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