CH Robinson has announced the launch of a new global tagline, Accelerate Your Advantage, that it says helps shippers to advance their goals, outpace competitors, and achieve a faster, more efficient supply chain.
The logistics company explains that Accelerate Your Advantage supports CH Robinson’s reputation as an industry leader, committed to improving supply chains around the world.
The new tagline reinforces the ongoing dedication of its employees and emphasises the benefits of working with CH Robinson.
Through organic growth and strategic acquisitions, CH Robinson has developed a network of 285 offices in North America, Europe, Asia, and South America that provides shippers with local expertise and global supply chain solutions.
“Often, supply chains are viewed as an unavoidable expense in business, but the company that uses their supply chain strategically can stand out from the rest to win more business,” said Chris O’Brien, senior vice-president at CH Robinson. “Accelerate Your Advantage is about going from cost to value and moving beyond traditional concerns to focus on the benefits a company’s supply chain can offer.
“With our help, shippers can take their supply chain strategy and turn it into measureable outcomes for the rest of their business. This transforms their supply chain into a resource rather than a requirement," he added.