RSA citrus finishing well in US

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Carl Collen

BY CARL COLLEN

RSA citrus finishing well in US

Steady volumes of Navels and Midknights will be available until the end of October

RSA citrus finishing well in US

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Summer Citrus from South Africa (SCSA) is approaching the end of a strong growing season with steady volumes of Navels and Midknights available until the end of October.

The last conventional vessel will arrive at the Port of Philadelphia during the week of 26 September, concluding this season’s shipments for SCSA.

“Each year, our goal is to provide superior quality citrus to the US market that compliments local production and availability,” said Suhanra Conradie, CEO of Summer Citrus from South Africa. “The market has been unique this year with local production running later than expected and other Southern Hemisphere shippers coming on strong, but we’ve stayed the course on our shipping volumes and have been successful in continuing to grow our customer relationships.”

To support the strong growing season, SCSA held its first consumer campaign this summer, which included a digital promotion, influencer partnerships and social media outreach to raise brand awareness and promote in-season citrus options.

Results from the campaign included adding 5,300 new contacts to the brand’s database, which the brand will nurture to continue the process of turning new consumers into brand advocates. With the success of this campaign, SCSA plans to instill brand loyalty for future growing seasons.

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