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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Giumarra increases persimmon volumes

Group will unveil its #DoYouFuyu marketing programme at The FPFC Expo in Anaheim

Giumarra increases persimmon volumes

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Giumarra, the largest persimmon supplier in the US, is gearing up for the autumn campaign with a marketing drive and an increase in volumes.

“Giumarra is entering our third season as the largest persimmon supplier in the US, shipping from Reedley, California,” said Jeannine Martin, director of sales for Giumarra Reedley. “Our volume for 2019 is increasing 20 per cent and this growth presents a perfect opportunity to plan aggressive promotions at retail.

"Consumers are always looking for new, exotic items and we have found that retailers who cross merchandise our bagged programme with our bulk persimmons increase initial sales and generate repeat purchases," she added.
 
Giumarra will offer Fuyu persimmons for shipment in early September.

“Fuyu persimmons are trending with millennial shoppers looking for new, healthy snacks on the go; Fuyus are perfect because you eat them raw – skin and all – just like an apple,” noted Kellee Harris, regional business director for the Giumarra Companies. “#DoYouFuyu is a fun, playful way to reach this target audience and inspire foodies hungry for new eating experiences.”

Giumarra will unveil the company’s #DoYouFuyu marketing programme at The FPFC Expo on 16 July in Anaheim.

#DoYouFuyu encompasses a colorful logo and hashtag promotion for social media, as well as marketing resources designed to educate both consumers and produce staff about the persimmon category.

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