Apeel Sciences and Sage Fruit Company have announced that they are teaming up to bring organic Appel apples to select markets, marking the group's first major partnership in the apple category.
According to Apeel, several apple varieties will be offered, including Honeycrisp, Fuji, Gala, Pink Lady and Granny Smith.
"This partnership marks a significant milestone for the organic produce industry," said Gordon Robertson, chief revenue officer at Apeel. "With Apeel, Sage can now offer greater availability of their premium organic apples. And because our technology keeps produce fresh for longer, retailers can sell more fruit at a greater weight while the consumer enjoys a delicious, crisp apple at home."
Apeel is an edible, plant-derived solution for the organic fresh produce industry to extend the freshness of fruits and vegetables, looking to provide greater value to what is an already premium fruit category.
Due to that fact that 1-Methylcyclopropene (1-MCP) is not allowed for use on organic apples, they have far less availability than conventional apples – the apple industry's adoption of Apeel, which is approved for organics, means consumers can enjoy organic apples more often.