For fresh produce importers handling hundreds of containers a year, keeping track of packing lists, bills of lading, invoices, ETAs and countless emails can consume a huge amount of time. Trackberry founder Edouard Brière believes AI can take much of that work off their hands.
In this episode of The Fresh Ideas Show, Brière explains how Trackberry reads shipping documents, extracts and cross-checks key information, follows containers in real time, then feeds the results back into an importer’s existing systems.
He also tells Mike Knowles why advances in AI have suddenly made this kind of technology practical, how the system deals with messy and inconsistent documentation, and why its role is less about replacing logistics teams than allowing them to spend their time on more valuable work.
This episode is brought to you by Dole, the number one name in global fresh produce.
The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.
Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet
Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet
Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.
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