News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Pear Bureau unveils extreme snacking video

New video is latest example of Bureauís growing social media marketing presence

Pear Bureau unveils extreme snacking video

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Pear Bureau Northwest has harnessed the current popularity of hot and spicy snack foods by creating a new video highlighting pears and hot, spicy and savoury chips.

The video is designed to appeal specifically to young adults and teenagers, as well as people of all ages who enjoy snacks such as Hot Cheetos and spicy Doritos. 

“Hot and spicy snack foods are very popular among consumers, and we believe pears make a tasty, if not unusual, companion to those foods,” said Pear Bureau Northwest president and CEO Kevin Moffitt.

“We have also been working to develop video content that resonates with a wide audience, and the snacking video is a quick, funny and tongue in cheek way to grab the attention of consumers across the digital landscape.” 

Since being launched with an accompanying blog post in early October, the video has generated 315,898 impressions and approximately 160,000 views on You Tube. On Facebook and Instagram, the video generated over 230,000 views and more than 328,000 impressions.

With video continuing to grow as the dominant form of media, Pear Bureau Northwest said it was focusing on developing content that is fresh, engaging and forward thinking.

The extreme snacking video follows several recipe videos, the 'Hand-Picked Harvest" series focusing on pear growing communities, and live broadcasts on Facebook and Instagram throughout the season.

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