T&G Global’s Jazz apples are reimagining snacking with a competitive twist, with the apple brand's newest North American campaign, Bring On the Snack, aiming to motivate shoppers to reach for healthy snacking options.
According to the group, the campaign emphasises the "uniquely satisfying crunch of Jazz apples" as well as their portable size amongst competing apple varieties.
The brand has tagged foodie influencer, Chef Joel Gamoran, a Today show regular and cookbook author, to kick off the campaign.
“Jazz apples are not only incredibly delicious, but they are also the perfect size for snacking," said Gamoran. "There are no leftovers and they keep incredibly well in the fridge, so there is less spoilage. If there was a waste-free apple, Jazz would be it.”
In support of the campaign, Gamoran will lead a culinary competition called the Jazz Snackdown, where he will challenge rival chefs to create unique, nutritious, and tasty snacks featuring Jazz apples.
The social event will be featured on Instagram starting 13 August and continue weekly through to 7 September.
Snackdown virtual audience members are encouraged to join in by voting for their favourite snack creation, and each participant will be entered for a chance to win a Jazz Snack Pack filled with Jazz apples and other Bring On the Snack prizes.
“Snacking is here to stay, and it’s a habit Jazz apples want to be part of by providing a healthy option,” said Cecilia Flores Paez, T&G’s head of marketing for North America. “Known for their distinct taste, Jazz apples are lightly sweet and tangy with a crisp bite.
Ideally sized for a snack, and deliciously good for you, Jazz delivers a satisfying lift every time," she added.