Oppy and table grape grower Agropiura have come together to spearhead a unique adopt-a-highway programme in Peru which removes waste pileups beside a major highway by engaging with citizens, local partners and authorities.
Since 2019, with Oppy’s support, Agropiura has worked closely with other growers to clean up a long section of highway near its farms in the Piura region.
The lack of disposal services meant that waste pileups along the highway and the surrounding town of San Rafael were common with burning trash and seepage into ground water impacting the health and well-being of the farming population.
“Improving social and environmental conditions across our supply chain is at the core of Oppy’s multilayered approach to sustainability,” said Oppy’s executive vice-president and chief operating officer Doug Grant. “This programme has proven to be both effective and efficient as it benefits the environment, the workers and ultimately the business as well, since all of our operations depend on the health and wellbeing of our teams.
"Working with other growers who are equally passionate about sustainability such as Agropiura, Rapel, El Pedregal and others, demonstrates how public-private partnerships are central to the success of sustainability programmes regardless of their scale – it’s essentially about translating passion into action," Grant added.
To combat this environmental and health challenge, Agropiura, led by general manager Jose Luis, and Oppy initially invested in a small waste disposal vehicle which would collect trash along the highway, bringing it to a central location instead.
They also placed signs explaining the initiative along the highway and engaged with the local municipal authority, which soon became involved and purchased waste disposal trucks that now transport the collected refuse to appropriate land fill sites.
“Working together with Oppy on this great initiative has proven to be a win-win project, achieving not only environmental and health benefits but also improving our relationship with local communities,” said Agropiura’s executive director Roberto Silva-Rodriguez.
“Adopting and maintaining the Highway clean-up was only the first step, in order to make the project sustainable we got the San Rafael town involved," he explained. "Now they also use the small disposal vehicle to collect the garbage from their homes and send it to the central location, thus avoiding garbage being dumped anywhere, and making the community proud of their town.”
The programme has grown considerably over the past two years, according to Oppy, to include 12 active partners, while also expanding to tackle similar challenges in the nearby La Obrilla municipality.
Thanks to Agropiura and Oppy’s emphasis on long-term sustainability and its ability to effectively leverage the power of partnerships, the program is now almost entirely self-sustaining, with 80 per cent funded and managed by the local communities and the remainder by Agropiura and local growers.
Looking ahead, Oppy hopes the success of this model will serve as a blueprint for similar initiatives in various locales and across industries.
“Our goal now is to encourage other businesses to use this programme as a model to tackle the pertinent challenges that they’re facing wherever they are,” Grant added. “By expanding your scope of responsibility merely to the highway outside your farm, you can make a lasting impact that benefits the lives of many.”