News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Tuesday 27th July 2021, 04:36 Central Time

UFPA, Keany Produce launch DC promotion

Capital’s restaurants will showcase creative fresh produce-based menus to celebrate Washington Conference

UFPA, Keany Produce launch DC promotion

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United Fresh Produce Association has teamed up with Keany Produce & Gourmet and several Washington, DC restaurants on a new ‘Fresh Taste of DC’ campaign.

From 20-22 September, people who register for the 2021 United Fresh Washington Conference will have the chance to sample fresh produce-based menus from some of the city’s most creative chefs.

Starting this week, United Fresh will award one Washington Conference registrant per week with a US$250 restaurant gift card to be used the night of Monday, September 20.

The restaurants will play host to the fresh produce industry as they convene to advocate for the fresh produce industry during meetings with the US Senate and US House of Representatives.

“I cannot imagine a better way to welcome back the fresh produce industry and introduce first-time Washington Conference attendees to the exquisite dining scene of our nation’s capital,” said Angela Tiwari, director, grassroots & political action at United Fresh.

“Thanks to Keany Produce, and these restaurant partners, we are so excited to offer a diverse line-up of restaurants that will be showcasing their fresh produce innovations to our members.”

Cassidy Williams, marketing manager at Keany Produce & Gourmet, added: “We are thrilled to invite the fresh produce industry to dine at some of our top restaurant partners in DC! Each participating restaurant has a unique approach to highlighting fresh produce on their menus that I know will satisfy every palate.

“Keany is immensely grateful to partner with United Fresh for this campaign after such a difficult year for our entire industry.”

All industry members are encouraged to invite industry friends, or friends that live in the greater Washington Area with them to celebrate the return to in-person events in the nation’s capital. These restaurants will be showcasing the best the fresh produce industry has to offer.

The Washington Conference will once again include face-to-face Congressional meetings as the produce industry advocates for the most critical issues impacting the fresh produce supply chain, including labour, food safety, nutrition policy, infrastructure and more.

The event also features a Produce Advocacy Bootcamp for attendees new to communicating with Congress, workshops detailing the public policy issues facing the industry, general sessions with top national leaders, and networking events throughout as our industry’s leaders come together in common purpose to advance the produce industry.

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