News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Tuesday 23rd November 2021, 08:29 Central Time

WAC gears up for 3rd Washington Apple Week

Week-long celebration will engage retailers, wholesalers and consumers to build excitement ahead of new season

WAC gears up for 3rd Washington Apple Week

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This weekend marks the start of the third edition of the Washington Apple Commission’s Washington Apple Week.

The global event, which takes place from 27 November to 5 December, will span 15 countries and feature activities to connect consumers with the source of their food through education as well as build excitement for the arrival of the new season of Washington apples.

Featuring the worldwide campaign, “Grown With Goodness,” the week-long celebration will engage with retailers, wholesalers, and consumers to share the dedication and care that takes place as Washington growers hand-pick the apple harvest for the world.

The Commission will focus on creating an interactive experience through digital media and in-store displays.

It will launch a “Grown With Goodness” series on social media, where viewers can join Washington farmers as they wrap up harvest and educate consumers on the process of growing apples.

A QR code will be available for in-store and online shoppers to join in through the Washington Apples social media platforms and follow the #WashingtonAppleWeek and #GrownWithGoodness hashtag.

“This is an exciting opportunity to connect consumers worldwide with our Washington apple growers,” said Rebecca Lyons, the WAC’s international marketing director. 

“Although due to the pandemic, we can’t bring our growers to export  markets as we have done in the past, we hope that through the magic of digital technology consumers will have a chance to experience the orchard and see the care that our Washington apple growers take in producing a high-quality apple.” 

The 1,260 apple growers in the state produce eight-core varieties: Gala, Red Delicious, Fuji, Honeycrisp, Granny Smith, Cripps Pink, Golden Delicious, and Cosmic Crisp.

Washington state is the leading producer of fresh apples in the US, growing 65 per cent of the nation’s apples annually and exporting to over 60 international markets.

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