Mastronardi Produce/Sunset and Imagination Farms have entered into a new partnership to bring Disney Garden-branded gourmet greenhouse vegetables to the market this spring, according to a report by The Progressive Grocer.
From early April, Mastronardi will market Pom Pom Toms tomatoes, Greenhouse Grape Tomatoes, and Mini Cucumbers in packaging featuring stars from High School Musical, one of Disney’s fastest growing and most popular properties.
The Mastronardi/Imagination Farms alliance will later extend to other Disney’s branded characters, movies, promotions, and themes.
“We previewed a variety of our Disney Garden prototype packaging and displays at the PMA in Orlando and were met with rave reviews from customers,” said Chris Veillon, Mastronardi’s marketing manager.
Matthew Caito, CEO of Imagination Farms added: “One of the reasons we have partnered with Mastronardi for the greenhouse category is their demonstrated category leadership through the development of propriety varieties along with their innovative marketing programs.”
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