Video: Berries' big Asia opportunity

For fresh fruit and vegetable marketing and distribution in Asia
Chris White

BY CHRIS WHITE

@chrisfruitnet

Video: Berries' big Asia opportunity

Industry expert Ian Simmonds explains why premiumisation is having a significant effect on the fresh produce trade in Asia

Price competition in Europe means that the best berries are also now coming to Asia, where premium markets are growing fast, and the situation is now affecting supplies to markets such as the UK. In the following audio and video interviews, Chris White finds out more from berry industry veteran Ian Simmonds. 

 

 

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