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Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

Friday 19th March 2021, 20:48 Hong Kong

Interpoma postponed until November 2022

Uncertainty around international travel forces apple industry event to target a physical meeting late next year

Interpoma postponed until November 2022

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Biennial apple industry event Interpoma will not take place this year as previously planned, after organiser Fiera Bolzano announced it had opted to reschedule for 17-19 November 2022.

"After a thorough evaluation and a series of discussions with exhibiting companies, we have decided to return to the usual trade show calendar, which sees Interpoma as a biennial event scheduled in even-numbered years," the company said.

The 2020 edition was held exclusively online, prompting Fiera Bolzano to target a physical show in 2021. However, considering the event's international scope (it attracted visitors from 70 different countries in 2018) and its focus on customised tours to Bolzano's surrounding apple-growing region, the company's board of directors decided to focus on restarting in the autumn of 2022.

"The uncertainty regarding international travel for next fall has led us to the decision, after a thorough evaluation, to postpone the Interpoma trade show to 2022," declared managing director Thomas Mur.

"Interpoma thrives on an international atmosphere with trade visitors from all over the world. We are confident that in 2022 we will be able again to offer a format that fulfils the expectations of our exhibitors, visitors and partners."

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