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Tuesday 31st August 2021, 21:15 Hong Kong

Macfrut 2021: anticipation keeps growing

International fruit and vegetable companies will gather on 7-9 September at the Rimini Expo Centre in Italy

Macfrut 2021: anticipation keeps growing

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The 2021 edition of Macfrut, the international trade fair for the fruit and vegetable sector, is just around the corner.

From 7-9 September at the Rimini Expo Centre in Italy, the international fruit and vegetable industry will gather once again in person at a three-day trade fair packed with events, technical trials and, above all, trade relations.

A total of 800 exhibiting companies will be present – 20 per cent of them from abroad – representing all industry segments: production, technology, machinery, packaging, logistics, services, etc. And 500 international buyers have already been accredited.

A hybrid format

Macfrut 2021 will be a special edition, not only because this will be the first major in-person event for the fruit and vegetable industry, but also because of its hybrid format.

In fact, those who cannot come to Rimini can participate virtually by registering at macfrutdigital.com.

The online platform will offer the opportunity to hold B2B meetings, watch recorded conferences, and visit the virtual stands of exhibiting companies.

The China Day

Macfrut will officially kick off on 6 September with The China Day, a virtual preview dedicated to China.

This will be hosted on the macfrutdigital.com platform and is organised in collaboration with the ATPC (Agricultural Trade Promotion Centre), the Chinese government body that promotes agricultural products.

In addition to the exhibition, there will be a dedicated area for B2B meetings as well as the second edition of the Italy-China Forum, which will be the largest event for trade exchanges with China ever held outside of the country.

The exhibition area will be divided into two pavilions: the China pavilion, which will feature 111 Chinese companies representing leading producers from 20 provinces, including Guangdong (tropical fruit) and Hebei (apples and pears); and the international pavilion, with about 20 exhibitors interested in the Chinese market.

All virtual stands will remain online during Macfrut and will be visible in English, Chinese and Italian, while an English-Chinese interpreting service will be available to exhibitors and buyers during B2B meetings.

International conferences

Several international conferences are scheduled to take place in person, but they will also be recorded and made available online for those who want to watch them at a later time.

The Italian Berry Congress, a great new addition to Macfrut 2021 promoted by Ncx Drahorad and ItalianBerry.it in cooperation with Macfrut, will be held on 8 September.

This event will focus on experiences in the entire berry industry, which will be shared by participants from the world’s main production and marketing areas: a meeting place for nurserymen, producers, packers and large-scale retailers.

The Biosolutions International Forum, aimed at bringing together Mediterranean production chains and the world of biostimulants, will take place on 9 September.

Both events will include an exhibition and a conference.

The fourth edition of the International Asparagus Days, meanwhile, will be held throughout Macfrut: a three-day exhibition with conferences, field demonstrations and technical visits to companies dedicated to the entire asparagus industry.

A Covid-free trade fair

In accordance with the Covid-19 measures taken by the Italian government, Macfrut will only be accessible to those who have a Green Pass or an equivalent international certificate.

Those who do not have one will be able to take a rapid test at the exhibition centre at either of the two entrances.

Accreditation

To get your ticket to Macfrut, please follow the steps online at this link.

To access the macfrutdigital.com platform, you must first register here (registration is free of charge).

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