Rijk Zwaan has announced that it will be paying special attention to its Caribbean melon concept on its stand at Asia Fruit Logistica in Hong Kong, officially launching the fruit in Asia under the title 'Caribbean goes Asia'.
According to the Netherlands-based fresh produce breeding company, the Caribbean variety will now be available year-round in Asia, looking to replicate its success in central America and Brazil.
To celebrate its availability, a special Caribbean corner has been set up at the stand, where the product can be tasted and information may be obtained about the fruit, while an event will be held for chain partners directly involved during Asia Fruit Logistica.
Along with its partner Chiquita Brands China, Rijk Zwaan is not only presenting the Caribbean melon concept at the event but also various other product innovations, not only drawing attention to new varieties but also inspiring visitors to new forms of presentation and packaging.
Asia Fruit Logistica takes place on 8-10 September this year at the Hong Kong Convention and Exhibition Centre, running in conjunction with the Asiafruit Congress.