The new site is easily accessible from PCs, PDAs or mobile phones, making it easy to visit whether in or out of the office.
Additionally, the Fruit Logistica Virtual Market Place has been fully integrated into the exhibitor search function on the new website, offering buyers and traders the opportunity to easily arrange meeting with exhibitors prior to the event.
"This new presence offers both trade visitors and exhibitors the tools and information in user-friendly form to be able to better prepare their participation and get the most out of their attendance at Fruit Logistica," said Gerald Lamusse, global brand manager of Fruit Logistica. "This is part of Fruit Logistica's continuous drive to offer our customers, and the fresh produce trade in general, the best possible platform to do business."
The Fruit Logistica trade show, which takes place from 4-6 February 2009, is expected to attract over 2,200 exhibitors from over 70 different countries.