Fraich’attitude is set to return to television screens across France between 29 August and 18 September, with a new 12 seconds-long promotional film that will be appearing on a host of channels.
The awareness-raising campaign, which is organised by French interprofessional organisation Interfel, promotes the idea that half one’s plate should consist of fresh fruit and vegetables.
According to Interfel, the new advertisement has a more comical element compared with previous efforts, and it focuses more on the pleasurable aspect of consuming and sharing fresh produce.
The target audience of the campaign is young people aged 15-34 years old. Interfel estimates that out of this target audience of 15m people, approximately 61 per cent will see the advert.
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