The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

BerryFresh shows off new look

Belgian importer Special Fruitís BerryFresh range will be available in its new packaging as the first berries arrive this week

BerryFresh shows off new look

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As berries continue to gain in popularity globally, Belgian importer Special Fruit has reassessed the packaging used for its BerryFresh brand, developing new labels, topseals, shakers and punnets to ensure higher quality as the range expands.

“Improved functionality and consumer convenience includes resealable topseals and shakers, for those in-between snacking moments, and the flexibility to include new varieties as and when they appear,” the company stated in a press release.

According to Special Fruit, the advantages of resealable packaging go beyond convenience, guaranteeing in addition a reduction in waste, improved freshness and greater ease of transportation.

Belgian berries are set to reach the market this week, with Special Fruit’s range boasting both a new look and new packaging.

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