Eurobanan searches for spirit of Costa Rica

The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Eurobanan searches for spirit of Costa Rica

The Spanish company is giving consumers a chance to win a trip to Costa Rica with its new promotional campaign

Eurobanan searches for spirit of Costa Rica

Related Articles

Eurobanan has teamed up with Costa Rican country brand Esencial Costa Rica for the IV edition of its annual gastronomy competition, part of a consumer campaign to promote the company’s Isla Bonita tropical fruit brand.

The contest invites consumers to submit recipe ideas that feature at least one of the following Costa Rican products: mango, pineapple, papaya, cassava, rambutan, ginger, sugar cane and squash.

“We are looking for original, innovative recipes that best sum up the spirit of Costa Rica,” Eurobanan said.

During the initial online phase of the competition, recipes can be submitted online via Facebook and those receiving the highest number of votes each week will win a basket of Isla Bonita tropical fruit.

The creators of the six overall winning entries – judged by a professional panel – will be invited to a gala evening at the end of November in Madrid, at which one of them will have the chance to win a holiday to the Central American country.

 

comments powered by Disqus

Keep informed...

Google+