Shelf-life extension firm It's Fresh! has recruited Justin Creasy as its new technical sales director.
Creasy has 25 years of experience in the fresh produce industry, having worked as technical director at a number of leading suppliers including Barfoots, Orchard House and most recently Wealmoor. It's Fresh! described Creasy as having "a proven track record of leading technical teams in challenging environments, across complex supply chains, both nationally and internationally."
The appointment coincides with the growth of the partnership between It’s Fresh! and AgroFresh. The two businesses are working together to develop the potential of It’s Fresh! technology in the supply chain, following successful trials using the ethylene filter to extend the green life of bananas by up to 70 days. He will also play a key part in managing over 50 trials in the 20 countries that It’s Fresh currently have in process.
It’s Fresh! founder Simon Lee said: “We are delighted to have Justin join the team on our mission to reduce waste and extend quality and freshness to the global produce industry. Justin brings a wealth of experience and knowledge and will be a great asset to the business.”
Creasy added: “Supplying great products to customers is all about getting the best supply chains, working together and delivering great results, consistently, for the benefit of all stakeholders and utilising the best innovation and technology available. I am excited to join It’s Fresh! at such a pivotal time.
"I have always been passionate about challenging the supply chain status quo and look forward to harnessing the It’s Fresh! technology to reduce waste, enhance customer experience and drive true value.”