The Australian government’s pledge to ensure 100 per cent of packaging be recyclable, compostable or reusable by 2025 has prompted Israel-headquartered compostable packaging producer, Tipa, to expand into the region.
Market demand for sustainable alternatives across Australia and New Zealand’s packaging supply chain is booming, according to Tipa, with high-performance, fully compostable alternatives to conventional plastic increasingly needed.
As a result, Tipa has announced the appointment of Richard Fernandez (pictured) as its new sales director for Australia and New Zealand. Fernandez joins the team with extensive experience in flexible film, food packaging and eco-friendly strategies.
Tipa’s packaging solutions offer high-performance compostable films and laminates that perform like conventional plastic but can be disposed of using existing composting infrastructure, decomposing back into the soil like organic waste.
Its materials are readily available to food and fashion businesses in the Australia and New Zealand markets.
Fernandez will lead Tipa’s expansion into Australia and New Zealand, generating partnerships with brands across the entire packaging supply chain transitioning to compostable packaging.
He said the ambitious targets set by Australia to reduce the amount of plastic packaging being used is cause for optimism.
“We have seen strong consumer interest in compostable alternatives,” said Fernandez.
“Tipa’s technology is primed to meet this demand and will be particularly successful due to the efficient composting infrastructure already in place.
“I am looking forward to bringing Tipa’s compostable solutions to the pioneering brands across Australia and New Zealand putting people and planet first by transitioning to compostable materials.”
Daphna Nissenbaum, chief executive and co-founder of Tipa added: “Tipa is leading commercial developments and compostable solutions on a global scale, and we are excited to expand into the Australian and New Zealand markets which are already showing strong demand for compostable materials.
“Richard brings a wealth of experience in business development and flexible packaging that will be invaluable to this expansion.”