Potatoes in glamorous promotion

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Potatoes in glamorous promotion

British celebrity Nell McAndrew has been chosen by the Potato Council to front its new campaign

Potatoes in glamorous promotion

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The Potato Council has called in UK pin-up Nell McAndrew to front its latest campaign, dubbed Love Potatoes, to persuade consumers to eat more spuds.

With food prices currently rocketing, the Potato Council sees this as the ideal moment to remind shoppers of the affordability and healthiness of potatoes.

Kathryn Race, the Potato Council's marketing director, commented: "The stunning photographs of Nell, who regularly eats potatoes, are designed to highlight that the dishes our grandparents used to cook were healthy, nutritious and easy on the wallet as well as the waistline.” 

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