Significant investment and theatrical marketing strategy behind Good Natured Berries aims to ‘shake up the berry aisle with joyful shelf appeal’
Find out what’s in the latest edition of Fresh Produce Journal Magazine.
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
Duncan talks about Sinclair’s new home-compostable fruit label, described as a “huge step forward” in making fruit and vegetable labelling a 100 per cent sustainable practice
Significant investment and theatrical marketing strategy behind Good Natured Berries aims to ‘shake up the berry aisle with joyful shelf appeal’
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The company is using multi-stacked virus-resistant genes to bring more durable protection against ToBRFV mutations
Supermarket is working closely with farmer suppliers to reduce their impact