From mango to melons, retail sales of fresh fruit and veg are thriving, with the total fresh produce category reaching £14 billion in sales for the first time in the year to 18 May. But while inflation is a big driver, it is far from the only explanation.
Podcast host and FPJ features editor Nina Pullman is joined by editor Fred Searle and contributing editor Michael Barker to lift the lid on what’s really happening in the category.
Together, they discuss some of the key trends, risers and fallers in the recently published FPJ Big 50 Products 2025, the definitive list of the top-selling fruit and veg at UK supermarkets.
Plus: what does the government’s new food strategy mean for fruit and veg sales? And is Joe Wicks’ recent post about expensive healthy food a sign of wider consumer discontent about rising prices?
More info…
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Want to read the FPJ Big 50 Products? Subscribers to the magazine can find it through the FPJ App. For anyone else, extra copies of the FPJ Big 50 Products – as well as the FPJ Big 50 Companies – are available for £25 each. Contact us at subscriptions@fruitnet.com.
The Fresh Produce Journal Podcast is produced and presented by Nina Pullman.
Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. Artwork by Simon Spreckley and Mai Luong for Fruitnet.
