Flower and plants supplier Lingarden has launched a high-value on-pack offer to promote sales of its Englands brand of garden plants through UK supermarkets and DIY centres.

Consumers require three proofs of purchase from the Englands range to obtain a free pair of garden secateurs and a pair of gardening gloves.

Lingarden Flower and Plants division managing director Martin Brown said: 'The promotion will help increase SB England's share of the UK's £3.1 billion gardening market. We believe it will repeat the success of last year's offer of a free garden trowel and weeder set, which achieved redemptions of six per cent - triple the original target.' The promotion will feature on 750,000 packs across SB England's range of climbers, patio plants and shrubs.

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