The local sourcing policy has meant that Ayrshire potatoes have benefited from being promoted and clearly identified as Scottish in all of Asda's 34 Scottish stores with clear labels and Scots flags of packaging.
A local sourcing trial in Cornwall also produced similar results and local sourcing projects are also running in Wales and Cheshire. Just last week the store also appealed for local Yorkshire suppliers to enable it to roll out a local sourcing initiative in the UK's largest county and it also hopes to extend the scheme with a local produce range in Kent stores.
"Local sourcing makes good business sense," said Karen Todd, the store's local sourcing manager. "Not only does it mean we can reduce food miles, but it also enables customers to support produce form their local community. We have seen a dramatic uplift in sales as more and more customers buy into local produce which is also great news for farmers."
No comments yet