Priva's Chris Addis (left) and Anglia's Robert Frost shake hands on the agreement

Priva's Chris Addis (left) and Anglia's Robert Frost shake hands on the agreement

IT solutions provider Anglia Business Solutions has formed a strategic alliance with Dutch company Priva, a market leader in process automation for horticulture under glass.

The alliance will see both organisations jointly using their technologies to provide customers with end-to-end business intelligence, from the grower through to the supermarket.

Anglia will interface its award-winning LINKFresh business management solution with Priva’s management information system for the horticultural sector (FUSION).

Priva’s UK director, Chris Addis, said: “Priva has been looking to extend its offering for a number of years to enable us to further enhance our services to clients. We are seeing many of our client’s businesses expanding rapidly, and supermarkets are now looking to these growers to supply directly. However, many growers are unable to provide the required level of product traceability once the crops leave the greenhouse.

“Our research has indicated the Microsoft Dynamics NAV Certified LINKFresh Business Management solution from Anglia as being best-of-breed, and way ahead of its rivals in terms of flexibility and functionality. Together, Priva and Anglia can provide our clients with a total business management and product traceability solution as required by the industry today.”

Anglia’s commercial director Robert Frost said: “We are naturally delighted to be working with the leading climate control business in the world. We have already found that we have mutual customers and there are significant synergies between our organisations. The Priva climate control and management information technologies for the greenhouse are the ideal extension to our LINKFresh suite, enabling us to provide a truly end to end solution from seed to supermarket.”