The world’s leading fresh produce conference and networking events
Rachel Sato-Banks

BY RACHEL SATO-BANKS

Tuesday 19th June 2012, 10:00 London

Insider perspectives on Asian access

Experts from key supplier nations offer insights into attaining and maintaining access to Asian markets at Asiafruit Congress 2012

Insider perspectives on Asian access

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Asiafruit Congress, Asia's leading fresh produce conference event which is due to be held at the new state-of-the-art AsiaWorld-Expo in Hong Kong on 5-7 September 2012, presents those interested in this exciting market with a comprehensive overview of the latest trends and developments along with unparalleled networking opportunities.

Bryan Balmer from the Victorian Department of Primary Industries (Thailand), and Simon Hegarty, chief executive of the New Zealand Horticulture Export Authority, are set to speak on the vital topic of market access.

Other topics up for discussion at Asiafruit Congress 2012 include a look at how fresh produce companies can use packaging more effectively to communicate value-added messages and appeal to consumer needs. Lisa Cork from Fresh Produce Marketing (New Zealand) is set to tackle this topic head on as a 25-year veteran of the produce industry with global experience in produce marketing and retail branding.

Gain a better understanding of the complex Asian market by joining some 600 delegates from almost 40 different countries.

Register online and save over 20 per cent on your Asiafruit Congress ticket. Asia Fruit Logistica exhibitors benefit from even further savings.

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