Aussie Farms Direct has refreshed it branding and updated its website to maintain its competitive edge in the increasingly crowded online grocery market.
The Melbourne-based company delivers fresh produce from the farm gate straight to consumers across Australia, with some 100,000 customers since it was established ten year ago.
The home delivery service has hired advertising agencies R-Co and Akkompliceto develop the new brand, which puts fresh produce at the centre its new website, new logo and merchandise.
“While our branding has been updated, our business philosophy and values remain unchanged. We have an overarching commitment to support Aussie farmers by stocking only locally grown produce, paying fair farm-gate prices, and offering a convenient and free doorstep delivery service,” Aussie Farmers Direct CEO Keith Louie said. “As the big two supermarkets continue a relentless push to drive down prices and put Australian farmers under pressure, the need for Aussie Farmers Direct is greater than ever.
“We are determined to drive a fair deal for Aussie farmers and shoppers and we are committed to helping secure a healthy, sustainable future for Australian farming. Our customers can be confident we offer great value for money, while ensuring a fair price to farmers and producers,” Louie added.
“We source only genuinely great quality food from well run Australian producers. We constantly innovate our service to ensure we are the most flexible, intuitive and customer- focused online food retailer.”
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