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Camellia Aebischer

BY CAMELLIA AEBISCHER

CropLogic targets Washington State

Agronomic decision support technologies pushed to horticulture in two new sales zones in Washington State

CropLogic targets Washington State

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New Zealand-headquartered agricultural technology company, CropLogic, has announced its operations are underway in Columbia Basin, Washington State.

The company said it will be targeting its agronomic decision support technologies toward the US$2.8bn apple and hops producing region which is considered to be one of the most progressive in the world.

“Orders for CropLogic realTime have exceeded management’s expectations and represent a 50 per cent increase on orders from the 2018 season,” said CEO of CropLogic, James Cooper-Jones.

“CropLogic will also open two new sales zones, one to the north and one to the west to gain market share in other key crops in Washington State, including apples and hops, in addition to row crop (potato, onion, carrots) industry in this region, in line with CropLogic’s growth strategy.”

Opening of the two new sales zones will create a total addressable market of between A$9.3m-A$18.6m (US$6.6m-US$13.2m), according to the company.

CropLogic launched its product to Washington State in 2017, and since has gained ground serving a significant portion of the horticultural growers in the region. The product uptake is as high as 30 per cent in some crops, the company said, and following growth in Washington State and north Oregon in 2018, it expanded reach to the state of Idaho.

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