New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside 

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The April 2024 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – AppleAndroid and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets. 

You can subscribe to Asiafruit Magazine HERE. 

The New Zealand edition spotlights how the nation’s apple and kiwifruit industries are roaring back in 2024. A keynote interview with New Zealand Apples and Pears chief executive Karen Morrish discusses the industry’s rebound following an exceptionally tough few years, grappling with the impacts of Covid-19 and Cyclone Gabrielle in 2023.  

Zespri is backing a projected record kiwifruit crop with bigger investment in marketing across its core and emerging markets in 2024, as our in-depth interview with the group’s chief marketing innovation and sustainability officer, Jiunn Shih, explains. 

Fresh Produce India made an impressive return to Mumbai on 21-22 March for its first-person edition since the pandemic. Read a full wrap-up on the event highlighting the growing momentum behind India’s fresh fruit and vegetable business. 

This edition also features our annual Fresh Focus South African Apples & Pears special. Fruitnet’s South African correspondent Fred Meintjes takes a look at how the apple and pear industry’s push into Asia is being fuelled by newer varieties more suited to Asian markets combined with wider market access and increased promotional activities. 

All this, plus reports on citrus, cherries, grapes and kiwifruit.