Indofresh opens seventh branch

Indonesian importer-distributor Indofresh has officially opened its seventh branch, continuing its strategic expansion across the nation.

“There is a significant opportunity to expand imported fruit consumption beyond Java, given Indonesia’s large population and the growing economic development in other regions, particularly Eastern Indonesia,” says Indofresh director Agus Ang.“However, the main challenge is distribution, as the country’s population is spread across many islands, making transportation more costly and time-consuming.”

According to Ang, many market players still rely on non-refrigerated trucks or standard shipping containers which accelerates spoilage and degrades product quality before it ever reaches regional store shelves.

“At Indofresh, we are determined to raise the bar and set a new benchmark for fresh produce handling across Indonesia,” he says.

“We commit strictly to an integrated, end-to-end temperature-controlled process from foreign port arrivals directly through to regional branch distribution in facilities like our new Balikpapan hub, right up to the retail shelf.

”The new Balikpapan branch, which opened on 28 July, joins the company’s six locations across Jakarta, Surabaya, Semarang, Palembang, Bali, and Makassar and marks a major milestone for the company as it strengthens its cold-chain distribution network across Eastern Indonesia.“From our Balikpapan hub, we are positioned to serve key metropolitan areas across East Kalimantan, including Balikpapan, Samarinda, and the surrounding developments supporting the new Nusantara Capital City (IKN),” says Ang.“This strategic location allows us to directly supply regional modern retail, local wholesalers, and food service partners across the region with significantly reduced lead times.”

With shorter lead times, Indofresh can ensure its premium fresh produce reaches its partners and consumers with uncompromised freshness and quality.

“More importantly, this expansion strengthens our ability to bring a wider range of high-quality fresh produce closer to customers in Eastern Indonesia, while supporting the region’s growing demand for reliable and premium fresh food products,” Ang explains.“Ultimately, bridging the regional supply gap is not just about moving volume across islands, it is about establishing a reliable cold chain standard that protects product value, minimises waste, and builds long-term consumer trust across the entire nation.” 

This article appears in the upcoming edition Asiafruit Magazine. For more coverage on Indonesia, subscribe HERE.