The 15-tonne consignment of Persimon Bouquet will depart this Thursday and arrive in mid-January at the port of Shenzhen

Anecoop will ship its first-ever container of Persimon Bouquet-branded Rojo Brillante persimmons to mainland China this week. The 15-tonne consignment of fruit, grown by the Valencia-based Coalmar cooperative, will set sail on 14 December from the port of Algeciras and is due to arrive in Shenzhen in mid-January. From there it will be transported to Guangzhou wholesale market.

Kaki Persimon Bouquet a China

As established by the China-Spain bilateral protocol, the fruit will be subjected to cold treatment conditions at zero degrees during transportation.

The Rojo Brillante variety can withstand long journeys and Anecoop regularly ships it to distant markets including Canada, Brazil and Hong Kong. China has always been in its sights, due to the consumption potential it has and its knowledge of the product, which is grown locally.

The protocol to export Spanish persimmon to China was signed in the first quarter of 2023.

The conditions of the protocol require the registration of farms and packhouses, as well as the monitoring of certain crop management measures during the production cycle and until its departure to its destination.

Anecoop’s commercial director, Miguel Abril, commented: “in this first test shipment we want to see how the process develops. We know that we have to go little by little and we are also at the end of the persimmon campaign, hence the limitation on product volume.

“This is a premium quality persimmon and this, added to the fact that its arrival is scheduled for before the celebration of the Chinese New Year, increases our expectations that its reception will be good. We are already thinking about the next campaign for which we want to build a more regular programme.”